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Understanding Consumer Behavior (The Irwin Series in Marketing)
Understanding Consumer Behavior (The Irwin Series in Marketing)
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A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.
ASIN: 0256122784
VSKU: KDV.0256122784.A
Condition: Acceptable
ASIN: 0256122784
VSKU: KDV.0256122784.A
Condition: Acceptable
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